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Wednesday: March 9, 2005 |
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101communications LLC Microsoft Certified Professional Magazine Acquires 30,000+ Digital Subscribers All digital subscriptions are directly requested with full demographic information assigned to each subscriber. Irvine, CA—June 26, 2003. Microsoft Certified Professional Magazine today announced that it will now deliver more than 30,000 issues of its monthly publication digitally in addition to its 80,000 print editions. All digital subscriptions are directly requested with full demographic information assigned to each subscriber. “We had a strategy at the beginning of the year to attract 30,000 digital subscribers by the end of the 2003," said Henry Allain, Microsoft Certified Professional Magazine Publisher. "We felt that our readers were particularly interested in receiving an electronic version of the magazine, and, given that we reached our goal by mid-year, it looks like we were right," he added. “Plus, we continue to add digital subscribers to the file everyday." Digital subscribers request delivery of the magazine in the electronic format and are qualified in the same manner as a print edition subscriber. "We don't view a digital subscriber any differently than a print subscriber," said Allain, “and we are diligent about ensuring that they are the qualified readers our advertisers are seeking." Currently Microsoft Certified Professional Magazine has a total circulation of 110,000 subscribers. The digital edition is delivered via Adobe Acrobat in PDF format, and the downloads of each issue are tracked to gauge readership. “The digital subscription option provides great flexibility to add and serve readers the content of the magazine, worldwide, without adding much additional cost," said Phil Tsang, Circulation Director for Microsoft Certified Professional Magazine. The digital option is appealing to advertisers, as well, said Allain. Hotlinks to advertisers’ websites and live URL's enable advertisers to track ROI from a print advertisement, something that has been difficult to do, at best, in the past. "We are pleased and excited to be on the cutting edge of this new publishing model,” added Allain. “It may not be right for all publishers, but it is certainly right for us, and our readers have let us know that." "Now that our internal circulation goal of 30,000 digital subscribers has been met so quickly, there really is no telling how large, powerful and far reaching our digital file will become. The sky's the limit. Advertisers and readers alike will benefit greatly from this new delivery option." For Microsoft Certified Professional Magazine advertising information, call Matt Morollo at 508-875-6644 ext. 18 or e-mail [email protected]. Microsoft Certified Professional Magazine is a publication of 101communications. Founded in 1998, 101communications is an integrated media company aimed at the many specialized targets within the greater information technology community. 101’s portfolio includes nine magazines and more than 40 worldwide conferences and 25 digital offerings in the United States and Europe. For more information on 101communications, visit http://101com.com. |