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Saturday: March 19, 2005 |
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101communications LLC CIMS Study Finds IT Professionals More Loyal, Frequent Readers of Microsoft Certified Professional Magazine Irvine, CA. December 3, 2002--Results of the IntelliQuest CIMS v9.0 readership study, in its first year of measuring Microsoft Certified Professional Magazine, found that certified professionals involved with their organization’s Desktop products, Servers, Networking and Applications are turning to MCP Magazine for the information they need. Key findings released by CIMS show that Microsoft Certified Professional Magazine readers are: Loyal—they read more closely and more frequently than Windows & .Net, Network World and Network Magazine Attentive to Advertising—they pay more attention to advertising than readers of Windows & .Net, Network World and Network Magazine Actively Involved in Organization’s Networking/Computing Environment In addition, MCP Magazine’s audience composition shows that it reaches more IT professionals than Network World or Network Magazine and delivers that audience at a lower CPM than Network World, Network Magazine and Windows & .Net. “We are thrilled with the results of the CIMS study and feel validated at our strong showing, “ said Publisher Henry Allain. “We have known through our own internal research that we deliver an audience that is heavily involved in the design, development, support and management of their environments, and that we reach that audience much more cost effectively than the competition. But our readers’ driving attributes of loyalty and attentiveness set the tone for our strengths throughout the magazine.” The IntelliQuest CIMS study found that more than half of Microsoft Certified Professional Magazine’s audience reads 3 out of 4 issues, as well as reading 75% or more of an average issue. In addition, more than half of MCP Magazine’s audience stated that they read the advertising in the publication very closely or extremely closely. “In today’s Microsoft-centric environments, IT professionals need a trusted source for in-depth, cutting-edge information on Microsoft server products,” said Allain. “Microsoft Certified Professional Magazine is proud to be that source of information to them, and even more pleased that the CIMS v9.0 study confirms that we deliver a strong, targeted and influential audience to our advertisers.” For more information and detailed results of the CIMS v9.0 study and Microsoft Certified Professional Magazine, contact Matt Morollo, Associate Publisher, at 508-875-6644 x18 or by e-mail, [email protected]. About Microsoft Certified Professional Magazine Microsoft Certified Professional Magazine provides real-world, peer-to-peer technical and career information for experienced information technology professionals. Every issue features articles addressing strategic implementation of Microsoft server products-providing readers with the information they need to keep current with Windows 2000, Microsoft BackOffice, Microsoft .NET, along with related third-party products, technologies, and certifications. About 101communications Founded in 1998, 101communications is an integrated media company aimed at the many specialized targets within the greater information technology community. 101's portfolio includes nine magazines and more than 40 worldwide conferences and 25 digital offerings in the U.S. and Europe. For more information on 101communications visit www.101com.com |