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Friday: April 4, 2014 |
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BPA Worldwide Redmond Channel Partner Applies for BPA Worldwide Business Publication Membership Shelton, CT March 17, 2006 – Redmond Channel Partner has applied for business publication membership in BPA Worldwide. The magazine is published by 101communications (Chatsworth, CA). BPA Worldwide will track circulation for Redmond Channel Partner based on business/distribution, demographics and geographic coverage. The magazine will have 12 months to complete its initial circulation audit. "Our membership application solidifies our commitment to this magazine, the market, our advertisers and our readers," said Publisher Henry Allain. "The BPA audit process is a critical next step in making Redmond Channel Partner a premier media outlet for the dynamic Microsoft channel partner community. Presenting a BPA-audited circulation file will undoubtedly provide our advertisers with a high level of comfort." "We are pleased that Redmond Channel Partner has applied for membership in BPA Worldwide,” said BPA president and CEO Glenn Hansen. “We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market." About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves more than 2,500 media members and applicants–including more than 2,000 B-to-B publications, more than 500 consumer magazines, plus newspapers, events, Web sites, e-mail newsletters, databases, wireless and other advertiser–supported media. BPA’s membership also includes more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. Two Corporate Drive, Ninth Floor, Shelton, CT 06484-6259 Tel: 203.447.2800 Fax: 203.447.2900 |